Mobile Marketing

Mobile marketing connects national brands and local merchants with target markets using personalized messages based on the user’s actual location. Most times, mobile use occurs on-the-go when consumers are often closer to making a purchase. Mobile marketing drives engagement, enables personalization and ensures product accessibility at the right time.

QR codes

A Quick Response (QR) code is a two-dimensional matrix barcode that can store data such as contact information, calendar events, URLs, phone numbers, emails, mailing addresses, or any other text up to 7,089 characters. A barcode reader application installed on a mobile device or a handheld scanner connected to a computer can read QR codes.

Features include:

  • QR Codes on a direct mail piece: A common use case of QR Codes in marketing campaigns is storing a URL in a QR Code and printing it on a direct mail piece as a response mechanism. When recipients scan the barcode with their mobile device, they’ll connect to a landing page where they can find more information about the product or service being marketed.
  • QR Codes can store both generic and personalized URLs. When using personalized QR Codes, you can increase your response rate by also personalizing the landing pages linked to the barcode and delivering a more targeted message.
  • QR Codes on a product or corporate brochure: You can engage customers by printing brochures with a QR Code that links visitors to a web page containing product demonstration, video testimonials, FAQ, etc.
  • QR Codes on press ads: Not everyone is at a desk or in front of a computer when reading a magazine or newspaper. By placing a QR Code on your press ad, readers can link to you no matter where they are.
  • QR Codes on promotional items: Place a QR Code on giveaways such as T-shirts and coffee mugs and bring them to life.

TEXT communication:

Short Message Service (SMS), also often referred to as texting or text messaging, has become a popular way of communication, especially among teens and younger adults. According to Nielsen Mobile, the typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls.

You can:

  • Set up and send triggered text messages to respondents who meet certain criteria
  • Schedule and send daily SMS text messages to all attendees at a trade show with a special offer if they visit your booth

And many more…

To request a quote, click here! And to speak with a Get it Now Print expert today, call 717-564-4143.